I love cheese. Seriously. It’s the one reason I could never go vegan. Or Paleo. Or anything else that would require me to be dairy-free. So naturally, I was stoked to get an opportunity to be a product tester for cheese.
After reading up on the marketing information that was included in my Vox Box, I was trying to think of how relevant the messaging really is to me. I am not a calorie counter and I have no qualms about eating an entire block of cheese in one sitting. In fact, I’ve done it on many occasions. No shame here, folks. So the selling point that it’s only 40-45 calories per slice doesn’t resonate with me personally. I need a better benefit for paying $4/package for this product.
For me, that selling point turned out to be convenience. I love the convenience of sliced cheese for all sorts of things – from sandwiches to snacking, it is a convenient product to buy and use.
So I whipped up a tasty bagel sammie with turkey and spinach. And I discovered that on a sandwich, I don’t like anorexic cheese slices. Ultra thin was too thin. I had to put twice as much on my sandwich to have a good cheese-to-meat ratio and harness the flavor of the cheese.
We also tried it out with tacos, using the super thin slices to line the inside of the shell with. That was a better use of this ultra thin business, but I still wasn’t totally sold. If Sargento could find the happy medium between this slice and their regular slice, it would be perfect. Or maybe if I ate eggs, it would be nice on top of an omelet.
The plus side: I really felt like I could enjoy the true flavor of the cheese with a thinner slice. If I were just snacking on it. But then I would eat the whole package in one sitting. Maybe I have a problem.
(FTC Regs require me to disclose that a complimentary package of this product was provided to me as a member of the Sargento Ultra Vox Box campaign from Influenster. All opinions are my own.)